In simple terms, Android TV can bring people the sorts of things you enjoy on your phone to your TV.
That doesn’t mean you’ll be taking calls through your TV or trawling through emails, but it’s ease of navigation, access to entertainment and simple interactivity.
It’ll make your TV smart and doing it with an interface that’s recognisable and easy to use.
It offers voice controls and gives you control across other devices, like your Android phone and Android Wear watch.
The card-based interface behaves in a familiar way, making it easier to do the things you want to do without a convoluted menu system.
Essential entertainment apps are available, and there’s the opportunity for Android’s app developers to adapt apps for the big screen experience.
That can be anything from information services like weather,game and so on. Android TV lets you quickly control your TV’s content to suit you.
For a TV manufacturer it presents a distinct advantage: Why develop your own apps, when the community will be developing for Android TV?
Why have your own app store when Android TV offers Google Play?
For Google, it offers a distinct advantage too: it puts Android on the big screen in your house, and it provides another avenue to serve you its content.